• It’s time to adapt.

Businesses have been forced to adapt to new ways of working and interacting with customers as a result of the COVID-19 pandemic. The need for social distancing and remote work has accelerated the financial services industry’s trend toward automation and digitization.

Fintech firms have emerged as key players in this trend, offering innovative solutions for businesses to remotely manage their finances.

In this article, we will look at how to automate and digitize financial services for business continuity, with a focus on fintech.

COVID-19’s Impact on Financial Services

The pandemic of COVID-19 has had a significant impact on the financial services industry. The demand for social distancing and remote work has accelerated the digital transformation trend.

In response to the pandemic, 89% of financial services firms have increased their digitization efforts, according to a PwC survey.

Fintech firms have emerged as key players in this trend, offering innovative solutions for businesses to remotely manage their finances.

The Advantages of Financial Services Automation and Digitization

Cost Savings

Automation and digitization have the potential to significantly reduce costs for financial services firms.

Companies can reduce operational costs and improve efficiency by automating manual processes and digitizing paper-based systems. This can free up resources for other types of investment, such as new products or services.

Increased Customer Satisfaction

Customer experience can be improved through automation and digitization.

Companies can provide greater convenience and flexibility to their customers by providing online and mobile access to financial services. Customer satisfaction and loyalty may improve as a result.

Increased Security

Additionally, automation and digitization can improve financial services security. Digital systems can give you more control over sensitive data and reduce the risk of fraud. This can help to build customer trust and reduce the risk of reputational harm.

Increased Compliance

Finally, automation and digitization can help businesses improve their regulatory compliance. Digital systems can provide greater transparency and auditability, making it easier for companies to demonstrate compliance with regulatory requirements.

Fintech’s Role in Automation and Digitization

Fintech firms have emerged as key players in the financial services automation and digitization trend. Fintech firms provide innovative solutions that allow businesses to manage their finances remotely. Some of the key areas where fintech firms are making an impact are as follows:


Fintech companies are upending traditional payment systems by providing faster, more secure, and more convenient payment options.

Mobile payments, digital wallets, and blockchain-based solutions are among the solutions available. Fintech firms are also creating solutions to assist businesses in managing their cash flow and streamlining their payment processes.


In addition, fintech firms are upending traditional lending models by providing more flexible and accessible lending solutions. Peer-to-peer lending, crowdfunding, and alternative credit scoring models are among the solutions available.

Moreover, fintech firms are developing solutions to assist businesses in managing their cash flow and gaining access to capital more quickly.

Asset Management

On top of that, fintech firms are upending traditional wealth management models by providing more affordable and accessible solutions. Robo-advisors, online investment platforms, and personalized investment advice are examples of these solutions.

Fintech firms are also developing solutions to assist businesses in better managing their investment portfolios.


Further, fintech companies are upending traditional insurance models by providing more personalized and cost-effective solutions.

Peer-to-peer insurance, microinsurance, and usage-based insurance are examples of these solutions. Fintech firms are also working on solutions to help businesses manage risk more effectively.

The Automation and Digitization Challenges for Financial Services

While automation and digitization provide numerous benefits to financial services firms, there are also challenges that must be addressed in order for implementation to be successful. In this section, we will look at some of the challenges of financial services automation and digitization.

Systems from the Past

The presence of legacy systems is one of the most significant challenges to automation and digitization in financial services. Many financial services firms continue to use antiquated systems that are incompatible with newer digital technologies.

Replacement of legacy systems can be costly and time-consuming, and it may necessitate significant changes to business processes.


Automation and digitization can raise the risk of cyber-attacks. Cyberattacks can compromise digital systems, so financial institutions must take precautions to protect their data and systems. To prevent data breaches, this necessitates ongoing investment in cybersecurity measures and employee training.


What’s more, automation and digitization can pose regulatory compliance challenges. Financial services firms must ensure that their digital systems adhere to applicable regulations and standards.

Continuous monitoring and testing are required to ensure that systems are secure and data is protected.

Talent Acquisition and Development

Another issue that automation and digitization present is talent acquisition and training. As digital technologies become more prevalent in financial services, businesses must hire and train employees to manage and operate these technologies.

This necessitates the ongoing investment in training and development programs to ensure that employees have the necessary skills to succeed in a digital environment.

Customer Rejection

Finally, customers who are hesitant to adopt new digital technologies may oppose automation and digitization. This can be especially difficult for older customers who are more accustomed to traditional financial management methods.

Companies in the financial services industry must devise strategies to educate and encourage customers to adopt new digital technologies and services.

Building a Digital Financial Services Framework. What’s Next?

To establish a robust digital financial services framework with a focus on automation, regulators, fintechs, and financial institutions should take a collaborative approach based on certain key elements. We’ve highlighted 4:

1. Fostering Inclusive innovation: promoting innovation in tandem with structured support and oversight is bound to be a catalyst for having a much more inclusive market as well as better market development in general. Having this broader vision and inclusion strategy is something that should transpire in the regulators’ work.

2. Bolstering the digital payment landscape: digital payments are a quintessential element of finance which makes it even more important to keep searching for better solutions in terms of scalability and efficiency.

3. Embracing digital finance’s innovations differently: fintechs innovations are outpacing regulatory changes. And, while it is prudent to legislate carefully on these matters, there is a thin line between promoting and fostering innovation and preserving our financial system’s integrity. Nonetheless, it becomes critical that regulators and legislators find new ways of rapidly adapting to the fast-paced changes in the financial landscape. Finding financial inclusiveness while maintaining integrity in the financial system becomes critical, especially given how technology sees no borders. Balance is likely to be found through eKYC frameworks, AML processes, consumer protection, and operational efficiency. However, by doing so, one should not overlook the importance of keeping macroeconomic stability.

4. Protection and privacy: it is of the utmost importance that policies which protect customers are drawn up. Given the added risk of data infringement and even monetary loss, it is fundamental that the regulatory framework reflects the need of asserting the rights of both the consumers and the institutions. The role of financial education should also not be discarded from the equation.


Automation and digitization are becoming increasingly important in the financial services industry, particularly in light of the COVID-19 pandemic. With many businesses shifting to remote work, the demand for digital solutions to manage financial operations has increased.

With a wide range of innovative solutions that cater to the unique needs of businesses, fintech has emerged as a key player in the automation and digitization of financial services.

Financial services companies can improve operational efficiency, speed and accuracy, and customer experiences by implementing automation and digitization. Companies can streamline their operations, reduce costs, and generate new revenue streams by leveraging digital technologies.

Furthermore, using digital platforms and tools allows financial services firms to be more agile and responsive to changing market conditions.

However, there are some issues that must be addressed in order for automation and digitization to be implemented successfully. Businesses must address legacy systems, invest in cybersecurity, ensure regulatory compliance, invest in talent acquisition and training, and develop customer adoption strategies.

Despite these obstacles, the advantages of automation and digitization are obvious. Businesses that embrace digital technologies and fintech solutions will be better positioned to succeed in an increasingly competitive landscape as the financial services industry evolves.

Financial services companies can achieve business continuity and provide innovative and valuable services to their customers by leveraging the latest digital tools and solutions.

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